How to Correctly Use Creative Profiles in Adobe Lightroom & Photoshop

Depending on who you speak with, you'll probably find photographers in one of three camps when it comes to using creative profiles and presets:

1. Those photographers who, under no circumstances, would ever apply a creative profile on their photos.
   
   
2. Those photographers who see the benefit of creative profiles and often use them with their photos.
   
   
3. Those photographers who fall somewhere in between and either only use profiles that they've created for themselves or use them sparingly.

The truth is that there is no one camp that has anything over the other two. If you are the sort of photographer who prefers a manual touch to every single photo, then profiles may not be for you. I'm of the belief that creative profiles are wonderful and have often inspired me in terms of which stylistic direction I want to take my photo. I'm open-minded enough to allow myself to be inspired in that way and I can also see how that would be a turn off for another type of photographer.

Regardless, one of the biggest problems I see when it comes to photographers who utilize creative profiles is how they use them. At the risk of sounding overly binary, I emphatically believe that there is a right way and a wrong way to use creative profiles. In almost all cases that I've seen, the wrong way usually involves not knowing how to apply restraint in the strength (or presence) of the profile. In other cases, the photographer falls into a creative trap by using the same profile on all of their images, resulting in an overly homogenous collection.

That's why I recorded this video. I think there's SO MUCH potential with creative profiles... when they're used correctly. I hope you find some useful nuggets in this video. And if you didn't know, I have a free Adobe Creative Profile pack called Nature Tones that I'd love for you to try. Enjoy the video and the free profile pack!