My Next Adventure

By |2017-07-23T15:59:07+00:00Jul 6th, 2017|


New adventure time! I left my job at Wacom so that I can focus all of my efforts in re-growing my own business, Matiash Inc. Oh, and Nicole and I are selling our house in Portland, OR and are moving to Lincoln, NE. So there’s that, too. 🤗

And you can read Nicole’s take on all of this on her blog.

Hello, Wacom.

I strongly believe that the only constant is change and my adult life has been quite rich with it. While change is mostly unavoidable, the real challenge—and growth—lies in how you respond to it. On January 1st, 2015, I formed an S-Corp for my photography business, simply named Matiash, Inc. As any good business owner does, I poured all of my energy and effort into growing it. And as any business owner can empathize, I experienced the manic ebbs and flows of being self-employed.

While I don’t consider myself risk-averse, there did come a prolonged “moment of panic” with these aforementioned ebbs and flows and in an effort to quell my concerns, I accepted a full-time role at Wacom Technology Corporation in June of 2016. At the time, the promises of the role were very compelling and it seemed like a good fit considering how integral my Wacom Intuos Pro tablet is as part of my post-processing workflow. On one hand, I now had a consistent income with all the benefits that often come with a full-time position. On the other hand, my creative bandwidth to manage the growth of Matiash, Inc. had been severely constrained. All of this was anticipated and I was fine with it. That’s the price you pay for “predictable” income.

Goodbye, Wacom.

The Uncertain Road

For a while, things at Wacom were going well. I found my role to be challenging and rewarding, especially because it exposed me to entirely new types of creatives beyond just photographers and videographers. I was now ensconced in illustrators, graphic designers, animators, 3D artists, etc. In some ways, it was a creative renaissance for me as it broadened my worldview of what pure creativity looks like. All was well for about six or seven months and then things began sliding to becoming not so well.

I have no interest in discussing the nitty gritty details about what happened during the latter half of my employment with Wacom but suffice it to say that the outcome crystalized a new dogma for how I now view my business affairs:

I am better suited to work with another organization than to work for one.

Ultimately, the factors that contributed to my decision to leave Wacom also benefited me by bolstering my resolve to return to self-employment—with all its associated risks and rewards—and double down on growing Matiash, Inc.

The Cornhusker State

The Cornhusker State

I’m lucky to have a wife who is as supportive as Nicole. It also helps that she is an exceptionally successful professional photographer and business owner. The last few months have been especially challenging as I’d often come home from work feeling stressed and anxious about specific people and circumstances. That sort of stress only compounds over time and after a while, the dam breaks. Nicole understood that me staying at Wacom was not sustainable and she knew that I truly needed to return to rebuilding my own business. The main problem was that it would be financially irresponsible for me to just quit my job at Wacom as it would put an acute strain on our ability to afford our current cost of living. It was clear that some major “outside of the box” thinking was required.

We both agreed that I needed to leave Wacom as it was proving to be toxic for me. We also agreed that I needed to rebuild Matiash, Inc. Finally, we agreed that we could not responsibly do so while living in Portland. On a whim, Nicole suggested that we move to Lincoln, Nebraska (NE). The cost of living out there is significantly less than here, it’s centrally located within the US, and—most importantly—Nicole’s family is there. Specifically, Nicole’s brother, sister-in-law, and our four adorable nieces and nephews live there. Nicole and I decided long ago that kids aren’t in our future, so being so close to these guys (who are still very young) will be great.

So, we found a wonderful new house in Lincoln and, as I type this post, packers are loading our earthly possessions onto a truck bound for NE. One of the most important byproducts of reducing our cost of living is that it allows us to aggressively save more money for regular travel around the country and world. As self-employed photographers, traveling is probably the most critical expense as it directly impacts our ability to create new photos and videos, which we use to generate new content to share and sell in our eStores. Ultimately, this was the most financially and professionally responsible decision we could make and I am terribly excited to get things rolling again.

So… what now?

What Now?

Well, the first item on the list is to get ourselves, our dogs, and our “stuff” moved into our new house. That will be followed by a week or two of frantic unpacking, setting up our cameras and computers, and getting the lay of the land. After that, you should expect to see a notable increase in new content being created and shared via Social Media but more notably via my newsletter, Inbox Inspiration. Growing that newsletter (I already have over 30,000 subscribers!) is one of my top priorities.

Reinforcing the relationships I have with existing partners is right up there, as well. I’m so proud to be a Zeiss Global Lens Ambassador and a member of G-Technology’s G-Team, and I’m excited to say that we’ve got some cool projects already in the works. I’ve also been a regular contributor to Digital Photo Magazine and have even scored the cover image of the current issue!

Digital Photo Magazine Cover by Brian Matiash

And that’s just the beginning. Obviously, the name of the game is to just do. More stories, more photos, and more videos… all wrapped around a bunch of new road trips and intercontinental travel. I know that all of those ebbs and flows that I mentioned earlier will certainly be waiting for me but I truly believe that things are different now. To quote Michael Caine’s character, Professor Brand, in one of my all-time favorite movies, Interstellar, I’m “a little older, a little wiser” and I’ve never felt more empowered and excited for this new chapter.

Won’t you come along for the ride?


  1. Brian July 6, 2017 at 12:32 pm - Reply

    That definitely is a change. Hope all goes well for you and Nicole.

  2. Peter Hernandez July 6, 2017 at 12:34 pm - Reply

    I’m excited for you and Nicole, Brian! Looking forward to what you do with the new opportunities for personal/professional growth.

  3. Colby Brown July 6, 2017 at 12:37 pm - Reply

    You will rock it!

  4. Eli July 6, 2017 at 12:40 pm - Reply

    Superb success you will have! I have no doubt you are on a positive way forward and I look forward to your wonderful creativity!
    Indeed, You will Rock it!!
    Press On!

  5. scottcowlin July 6, 2017 at 12:44 pm - Reply

    Congrats Brian! Good luck to you and Nicole

  6. Matt Payne July 6, 2017 at 1:16 pm - Reply

    Dang man, Nebraska. Cheaper to live there, for sure…

  7. Stephen DesRoches July 6, 2017 at 1:18 pm - Reply

    The difference between ‘working with’ and ‘working for’ is huge. I can relate for sure. Best of luck in the adventure you seek.

  8. Tedra Towne July 6, 2017 at 1:31 pm - Reply

    I think you will find Nebraska an interesting change. Couple of NAT Geo photographers live in the Lincoln area too.

  9. ScottBill July 6, 2017 at 1:44 pm - Reply

    Man, you young people scare the sh.. out of me. Being blessed, I had
    the one successful job for 41 years and, looking back, can not imagine
    what I would have done if life threw me the curves that you seem to be
    hitting out of the park. But, in a way I envy your Pioneering will to
    succeed and the many “adventures” (HA!) you and wife have experienced.
    May your future life be even more successful but a little bit more
    settled in Nebraska.

  10. @photogoofer July 6, 2017 at 3:03 pm - Reply

    Buckeyes come to Lincoln on Oct. 14th. Tell Nicole it’s time to come shoot a game with me!

  11. Joseph Sliger July 6, 2017 at 3:07 pm - Reply

    Wuss… Just kiddin’ All the love man. Always wish you the best, but you can’t say I didn’t warn ya. :)

  12. David Foster July 6, 2017 at 4:09 pm - Reply

    Congrats man. That’s cool. That’s why we moved to Camas. Portland is way too expensive and crowded. And I understand the working for someone rather than with them. I’m the same way. Just cannot work for people. Haven’t really done much of it since 1996. 😜

  13. Mike Donahue July 6, 2017 at 4:49 pm - Reply

    Congrats on making the decisions that are best for you. Good luck with the new adventures! Definitely look forward to hearing more from you!

  14. Cal Mukumoto July 6, 2017 at 5:56 pm - Reply

    Enjoy your new Chapter. I will keep tabs on you and your ideas through the website. Congrats and the best of luck!

  15. Sharky James July 7, 2017 at 1:03 am - Reply

    Congrats my friend. Baba Booey.

  16. Mike Fitton July 7, 2017 at 6:21 am - Reply

    Best wishes! This totally hit home with me. Having to work FOR someone again really hurt, and took the wind out of my sails as far as photography goes. Best of luck to you and Nicole in your new state, and look forward to seeing more of your work!

  17. oldhickory49 July 7, 2017 at 6:40 am - Reply

    Hey Brian. Glad to hear about this turn of events. I almost always check the blog here and it’s been a little slow lately. Very much looking forward to more of your amazing creations! Best of luck to you and Nicole!

  18. Evan Gearing July 7, 2017 at 6:11 pm - Reply

    Pretty awesome! Good luck and congrats on the new chapter!

  19. Marty Anzaldo July 7, 2017 at 7:48 pm - Reply

    The best to you and Nicole in your new adventure

  20. Keri July 11, 2017 at 11:48 am - Reply

    Have a wonderful new adventure Brian! I hope you and Nicole have a great next chapter in Nebraska. We’ll miss you in overpriced but lovely PDX! :)

  21. Paula Porter July 14, 2017 at 12:40 pm - Reply

    Enjoy Lincoln and the Midwest. I grew up there and cut my teeth photographing the area around my home town of Minden, Iowa, in particular the farms and barns. Not to mention the weather – snow shots in black and white were one of my favorites back in the olden days of darkrooms and developing!

  22. John Blackwood July 24, 2017 at 7:57 am - Reply

    Congratulations on your recent moves and I wish you the best of luck.

    What happened to everything in the closet of shame?

  23. Paul Christiansen July 24, 2017 at 8:26 am - Reply

    Once I moved to Ohio thought that I would miss the Ocean, I did, but it made me look for new things. Good Luck with the move.

  24. Peter Brooks July 24, 2017 at 8:47 am - Reply

    All the best.

  25. Lynn McClune Garwood July 24, 2017 at 8:54 am - Reply

    Good luck, Brian. I wish you the best!

  26. Michael Belovesick July 24, 2017 at 9:11 am - Reply

    Hello Brian,
    Here’s wishing you the very best and sharing a thought with you.
    Life’s battles don’t always go
    To the stronger or faster man,
    But soon or late the man who wins
    Is the man WHO THINKS HE CAN!
    Good Luck

  27. Dan Hawk July 24, 2017 at 9:48 am - Reply

    Sounds like a great adventure! Can’t wait to see what you come up with from both your new home and travels!

  28. Juli Schatz July 24, 2017 at 10:40 am - Reply

    Good luck in a big move! Personally, I’d be going the opposite direction, but, to each his and her own. I live outside of Chicago and the only other place I’d go is California – I’m a coastal girl and woulod love to spend my days photographing the edge of the Pacific Ocean.

  29. Mtpalms July 24, 2017 at 12:39 pm - Reply

    Congrats on the move. Since you have in-laws there, you are probably already familiar with the mindset of the typical Nebraskan: As big hearted as can be, yet incomprehensibly narrow minded. Living in a college town will help, and the fact that you travel a lot, will make it seem less like a prison sentence. Not even having family there, in Cozad and Omaha, could compel me to ever move back. It is a much more beautiful state than outsiders give it credit for, though.

  30. Richard Adams July 24, 2017 at 1:30 pm - Reply

    Best of luck, Brian. I look forward to reading about the changes in your future.

  31. Phil Dynan July 24, 2017 at 1:42 pm - Reply

    Best of Luck!

  32. Terriss Brown July 24, 2017 at 3:56 pm - Reply

    best of luck to you and wife.

  33. tcampone July 24, 2017 at 9:43 pm - Reply

    Way to go. I’m routing for you!

  34. Christian Zürn July 25, 2017 at 4:25 am - Reply

    Tried to use the link of your wife Nicole`s page but could not open because of a security problem (Firefox & Chrome). Pls fix and let me know (-: All the best to you both in your brand new life! Greetings from Vienna, Chris

    • Quillback424 July 28, 2017 at 5:42 am - Reply

      Didn’t work for me either.

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