I received a very exciting package this past weekend: one of the very first shipping units of the new Wine Country Camera Filter Kit. This kit is the result of several years of research, planning, and refinement by Rod Clark, my friend and former VP of Marketing at Formatt-Hitech. Rod has shared his plans about creating a filter kit that is uncompromising in every way with me several times over the years but it wasn’t until I literally took it out of the box that I realized what he has been striving to accomplish. This kit is something else entirely and aims to make the use of filters better and safer (says the guy whose glass soft grad filter shattered because it slid right through a slot that had loosened over time). Check out the unboxing video below. I’m also going to record a more detailed “How-to” video, so stay tuned.

In the meantime, Rod was nice enough to offer my audience a 15% discount off your entire order! Just use code “Matiash15” at checkout. While this discount is good thru May 31st, Rod told me that he’s nearly sold out of kits, so get your order in soon!