While it may sound vain, I’ve always felt that your profile photo is just as important as your logo when it comes to representing your personal brand. In all the years that I’ve been a photographer with a website and a social media presence, I’ve only had four profile photos including this one. To that end, I’ve also only had four main logos to graphically represent my personal brand.

I totally get the idea that some users have where they leverage frequent profile photo changes to convey their own brand – maybe it’s quirky or frenetic – and it works for them. However, there is something to be said about consistency and allowing your viewers to learn and immediately associate the little avatar that scrolls through their stream with you.

Aside from wanting to have my profile photo capture the essence of who I am, I also want to make sure that contains identifiable colors and patterns. To that end, I made sure to downsize the photo to a 30×30 pixel square and audit whether there it was easily identifiable. After all, one of my main goals when I post new content is for you to instantly know that it’s from me simply by glancing at my avatar.

I take everything that I associate with my name extremely seriously and choosing my profile photo is no exception. And with that, I want to send tons of thanks, kisses and hugs to my wife, Nicole, for being so gracious to take this photo of me. I couldn’t have asked for a more accomplished photographer to take it.